BEAUTY BEHIND THE GARMENTS - Interview with Frendy Lemorin

A few months back, I deleted my old Tumblr account and decided to start things fresh with my newly found “Frendy Vibes ” flow.  While skimming through various pages on the popular social networking site, I would regularly stumble upon numerous photographs of a uniquely striking female.  Ok, most of you are probably thinking, “Duh! its Tumblr, tons of hot girls are scattered on there,” but this particular fashionista was extremely consistent with her stylish aesthetic. 

Remaining true to my investigative nature, I tracked down the beauty to find out who she really is behind the meticulous garments.  Check out my exclusive sit-down with her below:

Frendy:  Pardon my ignorance, but I honestly thought “Maki Rolls ” was your real name at first.  What is the meaning behind your Instagram handle?

Alice:  *Laughs* Alot of people call me Maki and the worst part is I respond to it! My name is Alice. Everything was taken so I had to come up with something different. I remember sitting on my bed last September thinking I love sushi, and I guess “Maki Rolls” just came to my mind. A lot of people don't know what a Maki Roll is (which surprises me every time,) but it's actually just the round sushi pieces that are wrapped in seaweed.

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Frendy: Where are you originally from? And how was life growing up there?

Alice:  I was born in Yancheng, China. It's a city two hours south of Shanghai. I moved to Toronto, Canada when I was 6 and then New Hampshire, USA a year later.  I barely remember anything from life in China and Canada, so I just say that I grew up in Nashua. I lived there from the age of 7-15, and then moved to Europe (Oslo, Norway) from 15-present. 

Life in Nashua was pretty normal (at least to the onlooker.) Living the whole American dream with a house, dog and a fence in a nice neighborhood. I was the biggest nerd and had perfect grades in school. My personal and private life was a whole different story though.

Frendy: Did your love of fashion come about at an early age?

Alice:  I've always really liked clothes since I can remember. I didn't start being "stylish" until I moved to Oslo and I definitely never thought of taking a career path in fashion until earlier this year actually.  I was taking courses for my Masters in Finance thinking I was going to be an investment banker.  One day, I just realized that I'm actually a creative person and wanted to work with clothes, so I immediately quit Masters school.

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Frendy:  What did your parents think when you stopped going to school for your Masters degree?

Alice: They were pretty shocked at first, but at the same time both my mom and stepdad have been a bit of adventurers themselves when they were young. They've gone out and explored the world before they settled anywhere. And that's what I'm doing. So they get it. 

Frendy: For those who are not aware, what is your occupation?

Alice:  Right now, I'm working as a consultant for a brand based in LA, in both brand management and creative direction. I also do freelance styling. Most would also say I'm a blogger, but since I don't have a blog, I guess I'm an Instagram influencer.

 

Frendy: Can you recall your first big break in the fashion world?

Alice: What I'm doing now is my first big opportunity I would say. Building a brand together with someone, having a load of responsibilities. It gives me real experience in all aspects of the field.

Frendy: Have you faced any sort of discrimination as a female in such booming industry?

Alice:  No, I actually feel that being a female in the streetwear scene dominated by dudes makes you stand out more. I've never worked with streetwear, I just wear it a lot and have a lot of friends in the scene.

Frendy: You recently moved to LA. Was it work-related or simply because you desired a change of scenery?

Alice:  I’m here for a few months first and see what’s up. It was both work-related and because I needed a change. I fell in love with LA during my first visit in October and had to come back!

 

Frendy: Public transportation is certainly not effective in Los Angeles as it is here in New York, are you able to maneuver in your new home without great hassle?

Alice:  Oh yeah, definitely. People don't use public transportation here-ubers are super cheap, and usually for work meetings I get picked up in the morning so that's not a hassle at all. I live in West Hollywood so it's a five minute drive to everything.

Frendy: You have an incredible, natural sense of style.  Do you undergo an intricate process to choose the perfect outfit?

Alice:  Not at all…I just put on whatever I feel goes together. People probably think I spend hours picking out my outfits but I really spend 10 minutes max.

Frendy: Your knowledge of the fashion industry is equally impressive as your striking look.  How important is it for someone to know the backstory of a particular label or fashion house?

Alice:  To be honest, I know very little about any particular label or designer. I feel that lot of people who have been in fashion for a while (especially high fashion,) and have gone to fashion school know every single detail and history about designers. They take it very seriously.  I just haven't been in the industry long enough to really "care" yet.

 

Frendy: What are some of your favorite brands right now?   And what exactly makes you so fond of them?

Alice:  My favorite is Gosha Rubchinskiy, simply because the brand provides quality garments that are worth every penny.  Also, everything about the line is dope af, from the aesthetics to the models.

Y ProjectAlyx StudiosG.V.G.VEnfants Riches Deprimés are up there too. For me to like a brand, I need to be captivated by the way it is presented. It's not even about the design of each piece but the whole brand universe.

Frendy: Music and fashion go hand in hand. What sounds inspire you the most?

Alice:  I wouldn't say I'm inspired by music like that...but either Travis Scott's new album and The Weeknd's new album Starboy, is literally on repeat all day.

Frendy: I’m asking this question on behalf of all the fellas out there: do you have a particular type? Is it necessary for him to be a ‘fashion head’ in order to gain your undivided attention?

Alice:  No, I don't have a particular type, but I do like someone who can intellectually stimulate, challenge and inspire me. I would want someone that "gets it," and I feel very few do.

Yes, he would need to have good style to have my attention *laughs* I would prefer someone who wasn't fully submerged in the fashion scene just because it's already such a small world, and I want to learn different aspects of life from someone.

 

Frendy: What would you like to say to all the girls who are trying to work in the fashion field, but have absolutely no clue of how to get their feet wet?

Alice:  I get this question almost every day in my email and dm. People think there is only that one "correct" way, but there are countless options. There are so many degrees and backgrounds you can take: Marketing/PR, architecture, graphic design, business, art, design. 90% of people in fashion never even went to fashion school.

Also, put yourself out there! Instagram is a GREAT tool for showcasing your work or just sense of style/mood boards. Like they say, “Instagram is the new CV.”

Frendy: One last question, which do you prefer: Skittles or Starburst?

Alice:  SKITTLESSSSS.